I am the trifecta!
Social Media Research with Dan Frankowski
Social media to research. I would love to see more companies doing this. Would this set Minnesota ahead of the rest? Possibly! This session focused on researching using social media. Using Twitter/Facebook/Social Media in general to "listen to learn."
We can engage with our social media by responding, we can monitor silently by looking at brand reputation, product opinions, and we can research to see what others are saying about us. We can utilize this to gain insight into our brands. What are people feeling? Do they like what they see? Using their share of voice, you can see where your brand is heading. To research use the following list of places to start:
What you choose to do with the information you find is up to you, and your brand. Get more out of your brand, take action using this new media! Share YOUR voice!
I am the trifecta!
I am the trifecta!
Theme created for Posterous by Obox
